Mapping the Potential of Tourism Villages in Improving the Economy of Communities in Maluk Subdistrict, West Sumbawa Regency
DOI:
https://doi.org/10.55927/ajabm.v5i1.25Keywords:
Potential Mapping, Tourism Village, Community Based Tourism, Village DevelopmentAbstract
This research is motivated by the suboptimal utilization of tourism potential in Maluk District, West Sumbawa Regency, which boasts natural and cultural riches but is still heavily dependent on the mining sector. The purpose of this study is to map the potential of tourism villages using the 4A/5A concept (Attraction, Accessibility, Amenities, Ancillary, Activities) and analyze their contribution to improving the local economy. Using descriptive qualitative methods, data collection was conducted through in-depth interviews, field observations, and documentation in five villages: Maluk, Benete, Bukit Damai, Mantun, and Pasir Putih. The results show that Pasir Putih and Mantun villages have the highest level of readiness with strong marine tourism attractions, while Benete Village has unique industrial educational tourism potential. Conversely, Maluk and Bukit Damai Villages still require basic interventions in the aspects of amenities and institutions. Implicatively, this mapping serves as a strategic foundation for post-mining economic diversification policies through the creation of new jobs, the growth of MSMEs, and the strengthening of Community Based Tourism (CBT).
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